I was wondering how kinesiologists out there manage to get the message across to people that kinesiology is about so much more than allergy or food testing?
I am studying Progressive Kinesiology at present and am finding it quite a challenge to condense down how treatments could be of benefit to people (in my bid to find case study volunteers to work with). We cover such a wide range of techniques and work in such a holistic way - and there are still units we haven't even started yet.
I guess as your practise develops you tend to specialise and therefore what you might promote is more targeted anyway. It would be interesting to find out how others started out though.
All feedback gratefully received 🙂
Well, I'm not a trained kinesiologist, but I know what it is.... so....
Is your question more about how to reach a market, or more about how to explain to the market what kinesiology is?
If the latter, then perhaps something along the lines of "kinesiology is a technique that helps to determine what your issues are through the signals your own body gives, and then works on those issues with you" (being careful not to say it's a "corrective" technique or suchlike as one could get in trouble with the ASA 😉 )
If the former, then perhaps take a look in the Business and Marketing forum for ideas.
All Love and Reiki Hugs
Thanks Giles,
I was thinking more about how to make the benefits clear so that people can clearly see how it might be for them. (I was updating my leaflets at the time). Generally the public haven't heard of it or only think of it in terms of food testing.
I have a nice general explanation, along the lines that you suggested. I had also been using bullet points for areas kinesiology could help with and this had been working well for me. (No named conditions or claims of cure etc..) I wanted to update this information and realised that it's now an impractically long list, hence my post.
It's a good challenge to have 🙂
Well, I think in todays market, one important aspect of marketing is to make it clear to people how long the practice has been in use, especially when it's not something new, otherwise people can easily think "oh, another new 'miracle' treatement" and walk away. If they see it's something that's been practiced for many years, then they're less likely to lumber it in with their ideas of it just being a 'new age' or 'fad' thing.
I don't know enough of the details of the kinesiology field to offer much more advice than that, but hopefully someone will be along with some other ideas (I know someone who practices it, so I'll give her a nudge... 😉 and see if she responds)
All Love and Reiki Hugs
That's a good point, thanks again