Hi, I am working with a fashion designer who is in the process of launching a business which makes animal-friendly & eco-friendly vegan women’s apparel & accessories. Her primary line will be targeted towards the 25-40 urban professional women.
She feels that the fashion industry needs disruption! There is a huge group of unknowing fashion conscious women out there who will gleefully purchase angora or wool or leather without evening thinking about its origins--"style and luxury at all costs". She wants to provide a choice, a fashionable alternative, something that makes the buyer think while still looking great.
There are quite a few other details, but that's the gist of it. I wanted to get some feedback from the folks here, hear your thoughts, etc.
Thanks,
Steve
RE: Vegan Women's Clothing
Sounds great, assuming of course the prices (and sizes) are right. Why just for women aged 25 - 40 though?
June
RE: Vegan Women's Clothing
Mainly because we're small and need to be focused but, also that her designs appeal to that age group. They aren't hyper-trendy (in-today-out-tomorrow) but they aren't conservative casual-wear either. They are more of a dressy modern eclectic look, with quite a few vintage inspired pieces.
She's trying to bring modern cruelty-free clothing to a buyer who is currently purchasing wool, angora, silk and other "high-end" animal by-product fibers. If you're a vegan (or are just concerned) and you want to dress up for an event or simply have a dressy job where suits are the norm, then finding clothing that doesn't contain wool or silk or leather can be a nightmare. Virtually every stylish designer and every quality manufacture will use these materials.
By providing a viable alternative where the buyer can be assured that _all_ of her clothing is vegan, they can stop wading endlessly through tags and focus on what matters to them (fit, function, look, immediacy, etc.)
RE: Vegan Women's Clothing
i would be interested. i had trouble getting a winter coat last year as i didnt want a wool one. i ended up buying just a mack (spelling?) and was freezing so i had to wear thermals with it!
will it be mail order?
Vegan Women's Clothing
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